How must mandatory disclosures appear according to FTC rules?

Mandatory disclosures must appear in a clear and conspicuous manner according to Federal Trade Commission (FTC) rules. This requirement ensures that consumers can easily notice and understand the information provided. Clarity in disclosures is vital to protect consumer rights, as it allows individuals to make informed decisions based on the information presented. The term "clear and conspicuous" implies that the disclosures should be legible, prominently placed, and easily understandable, helping to prevent any misleading situations regarding funeral services.

Options implying that the disclosures should be concealed or modified could lead to consumer confusion and defeat the purpose of transparency. Additionally, limiting disclosures to only upon request would not meet the FTC's standards for ensuring that all consumers have access to critical information without any barriers. Hence, the focus on clarity and conspicuousness aligns with the FTC's mandate to promote fairness and prevent deception in the marketplace.